La Ferme de Mr Seguin is a Savoyard family farm specialising in mountain goat farming and artisanal dairy products. Rooted in the territory of Arêches-Beaufort, the farm combines traditional agricultural know-how with the energy of a new generation, promoting authentic, sustainable and locally engaged production.

In my role, I designed the complete visual identity of the farm, including the logo, brand guidelines and communication materials. The emblematic logo integrates strong territorial symbols such as the mountains, the Savoy cross and goat silhouettes, creating a structured and contemporary identity that reflects both tradition and modernity. I also developed the color palette, typography system and brand applications across print and digital supports to ensure a cohesive, professional and recognisable image.