When swimming is your greatest passion, the opportunity to brand a future swimwear company is an immediate yes! That was the case with CASS—a project filled with creativity and energy.

Although the brand didn’t make it to market, the visual identity was fully developed. The logo embodies everything a swim brand should represent—modern, dynamic, and fluid, evoking speed and water movement. The color palette and design elements were created to seamlessly adapt across various products, from swim caps and suits to sports bags, bottles, and more.